LinkedIn Image Sizes: The Complete Guide for Profiles, Posts, and Ads

In the dynamic landscape of LinkedIn, visuals play a key role in capturing attention and boosting engagement. Whether you're an individual focused on enhancing your personal brand or a business aiming to improve ad performance, mastering LinkedIn image specs is essential. This comprehensive guide provides everything you need to know about LinkedIn image sizes—from profile and post images to specifications for LinkedIn ads.

Why LinkedIn Image Specs Matter?

Using the correct image dimensions on LinkedIn ensures that your visuals appear sharp and professional across devices. If an image doesn’t meet LinkedIn’s recommended dimensions, it can appear cropped, blurry, or pixelated, which can impact your credibility. Additionally, LinkedIn image ad specs directly impact ad performance by making content look more polished and aligned with professional standards.

1. LinkedIn Profile Image Specs

Your LinkedIn profile photo is the face of your professional presence. Here’s how to make it count:

Profile Photo: 400 x 400 pixels (recommended)

• Minimum: 200 x 200 pixels
• Maximum: 7680 x 4320 pixels
• File Types: JPG, PNG
• Tips: Use a high-quality, professional headshot. Avoid images with busy backgrounds, and ensure your face is clearly visible.

Background (Cover) Photo: 1584 x 396 pixels

• Minimum: 1192 x 220 pixels
• File Types: JPG, PNG
• Tips: The background photo is a great opportunity to add context to your profile. Use a branded image, showcase your company’s logo, or share an inspiring photo related to your industry.

2. LinkedIn Post Image Sizes

Engaging posts are key to a successful LinkedIn presence. Here’s what to know about image sizes for LinkedIn posts:

• Single Image Post: 1200 x 1200 pixels (square) or 1200 x 627 pixels (horizontal)
• Recommended Ratio: 1:1 or 1.91:1
• Tips: When using a single image, go for something eye-catching and relevant. For best results, avoid excessive text overlay, as LinkedIn’s algorithm tends to prioritize images with less text.

• Multiple Image Post: 1080 x 1080 pixels (for each image in a carousel)
• Tips: For posts with multiple images, use consistent sizes across all images for a cohesive look. Multiple images can create a more interactive experience and encourage users to scroll.

3. LinkedIn Image Ad Specs

For advertisers, LinkedIn provides a variety of ad formats, each with its own image requirements. Using the correct LinkedIn image ad specs will help you create ads that look clean and professional, maximizing the impact on your target audience.

LinkedIn Single Image Ad Specs

Single image ads are straightforward, impactful ads that appear in the LinkedIn feed. Here’s what to keep in mind:

• Image Size: 1200 x 627 pixels
• Ratio: 1.91:1
• File Types: JPG, PNG
• Tips: Make sure your brand logo and ad message are clear. Focus on high-contrast images that stand out in the feed and avoid cluttered visuals.

LinkedIn Carousel Ad Image Specs

Carousel ads allow you to showcase multiple images in a single ad, which can be great for storytelling or highlighting several products.

• Recommended Size: 1080 x 1080 pixels for each image in the carousel
• Ratio: 1:1
• File Types: JPG, PNG
• Tips: Aim for a consistent theme across all carousel images. Whether it’s colors, fonts, or layouts, maintaining uniformity will make your ad look polished and cohesive.

LinkedIn Video Ad Dimensions (for Reference)

While video ads don’t fall under image ads, they’re a great addition to your LinkedIn ad strategy. To make sure your videos look perfect, keep these dimensions in mind:

• Recommended Size: 1080 x 1080 pixels (square) or 1920 x 1080 pixels (horizontal)
• Ratios: 1:1 or 16:9
• Tips: Make the first few seconds engaging to capture attention quickly. LinkedIn automatically plays videos in users’ feeds, so make sure the visuals are clear from the start.

4. LinkedIn Sponsored Content Image Dimensions

Sponsored Content is an essential ad type for boosting your content’s reach. The key to effective Sponsored Content ads lies in using the correct LinkedIn ads image dimensions.

• Single Sponsored Image: 1200 x 627 pixels
• Ratio: 1.91:1
• Tips: Keep text concise and ensure your brand logo is visible but not overpowering. A clear call to action (CTA) is essential for converting viewers into leads.

5. LinkedIn Event Image Specs

LinkedIn Events are gaining traction as a way to bring professionals together. A properly sized image can enhance the appeal of your event.

• Event Cover Image: 1200 x 628 pixels
• Tips: Use visuals that communicate the essence of the event. If possible, include a CTA or other information like the date or location to make the purpose of the event clear.

Best Practices for LinkedIn Image Quality

To make your visuals pop, here are a few tips beyond LinkedIn ad dimensions:

Use High-Resolution Images: Low-resolution images can appear blurry and unprofessional. Aim for high-quality photos to make a strong impression.

Mobile Optimization: The majority of LinkedIn users access the platform on mobile devices, so make sure your images are clear and easy to read on smaller screens.

Test Image Placement: Some LinkedIn ad formats may crop images in different ways. Test how images appear in LinkedIn previews to avoid losing important details.

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Wrapping Up

With LinkedIn’s emphasis on visuals, using the right image sizes for profiles, posts, and ads is essential to maximize your impact. Stick to LinkedIn image specs to keep your visuals clear, professional, and aligned with the platform’s best practices. Whether you’re posting for personal branding or running LinkedIn ads, the correct LinkedIn ad dimensions and image specs make all the difference in how your content is perceived.

By mastering these LinkedIn image dimensions, you’re well on your way to a more polished and engaging LinkedIn presence!